Objective — Deep dive into what works and what doesn’t for millennial social media users. Understand their goals, frustrations, and behaviors as they pertain to social media platforms like Facebook, Twitter, Instagram, and Reddit. Identify key features for a new positivity-focused social media mobile app that will be most appealing to our target market (millennials).
Process — First, I conducted several requirements gathering meetings with the two project stakeholders (my clients) and a business analyst consultant that I brought on to the project. The team met several times to ideate and whiteboard. Next, we came up with several user groups (end user, professional groups, nonprofit groups, facilitators, communities, advertisers, future investors, future buyer) and brainstormed several potential benefits of the app to each user group. We later used these benefits to create MVP features.